Atharva 2005 goes Online
The Batch of 2004-06 has added another feather to its cap. This batch made possible the first online version of Atharva. And its a success already - a decent 637 registration within 48 hours of the launch. That translates to a cool 13 new registration every hour!! But the big thing is that the game has gone well with the Corporate world too and has become truly "Global". The corporate registration include registrations even from US and Canada.
For a taste of how it looks like, go to:
http://www.tapmi.org/atharva/Though not all the games could not be finalized to go online, they'll surely be running next year. And the games currently running are also good - check out the MazeFlash by GM Fora. :-)
BrandScan's back ...
ProjCom has done it again ... bringing in Big shots to BrandScan, our coveted and venerated Marketing Research Fair. Bringing in 15 projects in such a short time, and that too after hard bargains, is indeed a commendable job. Hats off to these guys. There seems to be a beeline within the Telecom majors to sponsor us. Last year, it was Tata Indicom and this year it is the largest Telecom Service provider of India, Airtel!!
Also, this year's media sponsors include CNBC. And the biggies this year who have given us projects include HLL (2 projects!!), Goodyear Tyres, Liberty, Nestle, Wipro Consumer Care, Professional Tutorials, ttk, Chlorophyll, Jealous Jeans etc. :-)
This year's BrandScan's sure gonna rock ...
Now with IIMA
Hmmm ...now I'm keeping myself busy by playing MouseTrap of Confluence, IIMA. But the game, to say the least, is no where near to the Horns of Dilemma of NITIE. To begin with, the site is not rendered properly on all browsers; as the hyperlinks go missing. And if you find the right browser, it works only on the 1024X768 resolution. :-((
